DIKSIA.COM - B2B ecommerce is the process of selling products or services online between two businesses. It is different from B2C ecommerce, where businesses sell directly to consumers. B2B ecommerce is a huge and growing market, with some estimates valuing it at over $12 trillion globally. B2B ecommerce can help businesses expand their customer reach, reduce their costs, improve their efficiency, and increase their revenue.
However, not all B2B ecommerce platforms are created equal. There are many factors to consider when choosing the best B2B ecommerce platform for your business, such as the features, benefits, and trends of B2B ecommerce. In this article, we will guide you through the process of choosing the best B2B ecommerce platform for your business, based on the following criteria:
- Features: What are the core features of B2B ecommerce platforms that you need to support your B2B sales processes and customer needs?
- Benefits: What are the main benefits of B2B ecommerce platforms that you can expect to gain from implementing B2B ecommerce for your business?
- Trends: What are the current and future trends of B2B ecommerce that you need to be aware of and adapt to in order to stay competitive and relevant in the B2B market?
Features of B2B Ecommerce Platforms
B2B ecommerce platforms are software solutions that enable businesses to create, manage, and optimize their online B2B sales channels. B2B ecommerce platforms should have features that address the unique challenges and opportunities of B2B sales, such as:
- Contract pricing and catalog: B2B ecommerce platforms should allow you to offer custom pricing and product catalogs to different customers, based on their contracts, agreements, or segments. This way, you can provide personalized and relevant offers to your B2B buyers, and increase your conversion rates and customer loyalty.
- Bulk ordering and quick reordering: B2B ecommerce platforms should enable your customers to place bulk orders and reorder frequently with ease and convenience. This way, you can simplify and speed up the ordering process, and reduce the friction and errors that may occur in manual or offline ordering methods.
- Restricted access control and portal customization: B2B ecommerce platforms should allow you to control who can access your B2B ecommerce site, and what they can see and do on it. This way, you can protect your sensitive information, and provide a tailored and secure experience to your B2B buyers. You should also be able to customize the look and feel of your B2B ecommerce site, to match your brand identity and preferences.
- Shared shopping carts and quote management: B2B ecommerce platforms should enable your customers to share their shopping carts with other users within their organization, and request or receive quotes from you online. This way, you can facilitate the collaboration and approval process that often involves multiple stakeholders in B2B purchasing decisions, and increase your chances of closing the deal.
- Digital payment options and product information management: B2B ecommerce platforms should offer a variety of digital payment options to your customers, such as credit cards, ACH, wire transfers, or net terms. This way, you can provide more flexibility and convenience to your B2B buyers, and improve your cash flow and payment security. B2B ecommerce platforms should also allow you to manage and update your product information easily and accurately, to ensure that your customers have access to the latest and most relevant product data.
These are some of the core features of B2B ecommerce platforms that you need to look for when choosing the best B2B ecommerce platform for your business.