Diksia.com - Renowned Hollywood luminary, Angelina Jolie, has taken a leap into the fashion realm, adding her name to the ever-growing list of celebrities with their own brands.
Jolie unveiled her brainchild, Atelier Jolie, through a captivating Instagram post on Wednesday.
In her announcement, the Oscar-winning actor exuded an air of excitement, stating, “I’m embarking on a new venture today—a collective space where boundless creativity can flourish”.
Jolie envisions Atelier Jolie as a sanctuary for artistic minds to unite, collaborating alongside a multifaceted and adept family of master tailors, pattern makers, and artisans hailing from diverse corners of the globe.
“Atelier Jolie emanates from my profound appreciation and unwavering admiration for the numerous tailors and craftsmen I’ve had the privilege of working with throughout the years,” she elaborated.
“It also stems from a desire to repurpose exquisite vintage materials and unused fabrics, fostering self-expression while contributing to a broader movement”.
The brand has promptly established its presence on Instagram, granting followers a glimpse into its purpose.
One particular post sheds light on Atelier Jolie’s mission: “Joining forces with others striving to democratize the fashion industry, Atelier Jolie empowers customers by offering access to a collective of emerging designers and master artisans.”
Moreover, the brand aims to facilitate the discovery of skilled garment makers through an inclusive online resource.
By thoughtfully curating dead stock and vintage materials, Atelier Jolie aims to birth one-of-a-kind pieces that encapsulate individual creativity and purpose.
An unequivocal dedication to diversity underpins the company’s ethos, as emphasized on its official website.
The statement reads, “Our team will be a tapestry woven from diverse threads, including apprenticeships for refugees and other exceptionally talented yet underappreciated groups.
Positions will be awarded based on merit, ensuring dignity and respect.”
Collaborating with artisans and creators from around the world, Atelier Jolie aspires to share the bountiful richness of their cultural heritage while simultaneously bolstering the growth of their independent enterprises.
Notably, Angelina Jolie has long been recognized for her unwavering commitment to humanitarian and human rights causes.
Having worked closely with the United Nations refugee agency UNHCR for over two decades, she served as a special envoy from 2012 until December 2022.
Jolie’s foray into the fashion world aligns her with a lineage of celebrities who have ventured into creating their own brands.
From Rihanna’s trailblazing Fenty Beauty and Selena Gomez’s Rare Beauty to Kim Kardashian’s SKKN and Lady Gaga’s Haus Labs, the beauty industry has witnessed the rise of A-list personalities making their mark.
Meanwhile, musician Travis Barker has made his presence felt with Barker Wellness.
With the launch of Atelier Jolie, Angelina Jolie intertwines her artistic flair and global impact, setting her sights on revolutionizing the fashion industry while championing sustainability and individual expression.
