DIKSIA.COM - CALIFORNIA, After seeing a user spike of up to 100 million downloads in a week, the Threads application has now begun to lose prestige until its active users plummeted to 23.6 million.
According to a report by analytics company Similarweb, a week after this Twitter twin was released to the public, we saw a drop in Threads active users.
From the beginning it was 100 million daily active users, then in the second week, specifically on July 7th, it dropped to 49 million and on July 14th, 2023, threads daily active users fell again to 23.6 million, like Techcrunch quoted.
In line with Similarweb, market research firm Sensor Tower also reported that Mark Zuckerberg's Thread application has since lost popularity, with the number of daily users down by two digits since its release earlier last month.
Some analysts theorize that this drop is due to declining public opinion about Zuckerberg's new service. Before the drop in users happened, many netizens around the world expressed their disappointment with Meta as their personal Instagram account also disappeared when the thread account was permanently deleted.
In addition, netizens believe that the Twitter application is more convenient to use than Thread, which has a number of advantages, including the ability for users to log in with an Instagram account they already have.
Threads should also be able to upload text updates with a limit of 500 characters, as well as links, photos and videos up to five minutes in length.
In addition, Threads is equipped with a sharing function. With it, users can share their content through Instagram Stories and Feeds or in other applications like Twitter.
Unfortunately, despite numerous new breakthroughs, the popularity of this application has not seen a lasting increase. Though the company has been losing half a million users a day, Instagram CEO Adam Mosseri said the company doesn't focus too much on the user engagement matrix or user engagement metrics.
“Our focus right now isn't on big user engagement, but on bringing new products and features and powerful performance to Threads,” explained Adam.