Beauty retailers play a vital role in influencing sustainability practices through stocking decisions and supply chains.
However, the standards set by retailers vary greatly.
Smaller businesses often demonstrate greater agility and commitment to sustainability, while larger brands face more significant challenges in restructuring their supply chains and adopting sustainable practices.
Some retailers have launched initiatives to promote sustainable products. Sephora’s “Clean + Planet Positive” initiative and Target’s “Target Zero” program highlight products that meet specific sustainability criteria.
However, these efforts often overlook the waste and pollution generated throughout the industry’s supply chains, manufacturing processes, and shipping.
Certifications like the B Corporation (B Corp) provide a means of standardization and accreditation for brands in the beauty industry.
While the B Corp certification is recognized among eco-conscious consumers, it remains voluntary for brands to pursue.
Experts and business leaders emphasize the need for government regulations and multinational standards to establish a baseline for sustainability claims in the beauty industry.
Stricter and more uniform garbage disposal laws, as well as ingredient regulations, would enhance the impact of sustainability efforts.
In the absence of robust regulations, market leadership by brands and consumers becomes crucial.
Mia Davis, vice president of sustainability and impact at beauty retailer Credo Beauty, believes that while regulations can set minimum requirements, market leadership is essential in driving meaningful change.
The collective advocacy and initiative of brands and customers in the beauty industry will likely be the most effective means of addressing climate shortcomings.
As the climate crisis intensifies, the beauty industry must continue its pursuit of sustainability.
By embracing transparency, standardization, and innovative solutions, brands can align with consumer demands and contribute to a greener future.
