A good business example is SAIC Motor’s clever use of the MG brand, which now sells more cars in Europe and the UK than in China.
Other automakers such as BYD are also planning to build factories in Europe, which could help them avoid tariffs and improve their image in the Old Continent.
In addition, Mexico will become China’s largest auto export market, accounting for 8% of the pie by 2022, thanks largely to GM’s popular products made in Chinese factories.
On the other hand, the United States is not an easy target for China’s auto industry due to political tensions between the two countries and the 25% tariffs the US government imposes on Chinese models.
Other hard cases include the Indian and Turkish markets, where local governments do not like cars imported from China.
The future looks promising for Chinese automakers as they learn and build design, engineering and manufacturing expertise from established Western competitors as part of joint ventures.
