DIKSIA.COM - JAKARTA, The Indonesian market will receive new automotive industry players this year, such as China's Neta and Haval brands, which will make their first appearances at the GIIAS 2023 exhibition next August.
This situation shows that the competition in the automotive sector will become increasingly fierce. The latest innovations must be continuously promoted to attract consumers.
Woojune Cha, President and Director of PT Hyundai Motors Indonesia (HMID), said that the entry of Chinese automobile companies into various countries is not only taking place in Indonesia at present, but has become a phenomenon in the world market.
“It's a global trend. Not only in Indonesian market, but also in other countries like America, Europe, in every market, in every country, the competition is getting tougher. Especially with Chinese brands. So we don't really care,” Woojune Cha said on Monday (07/17/2023).
His party has no concrete strategy for dealing with competitors from China who are currently busy breaking into the Indonesian market and will continue to focus on developing the best products.
With this determination, Hyundai is ready to compete with any competitor.
“I just want to say that we are doing our best and like in other markets we are ready. So it is no longer a particular problem. It's a global trend. Same competition, same trend in every other market. There is no specific strategy against Chinese brands,” he said.
Indomobil brings Havas to GIIAS
The automotive brand from China, Great Wall, will set foot in Indonesia and will be presented for the first time at GIIAS 2023 by Indomobil Group in cooperation with a global automotive distribution company, Inchcape.
Inchcape Plc. itself has entered into a global strategic partnership with Great Wall Motor Company Limited (GWM).
In China, GWM or Great Wall is a leading private automobile company. Indonesia is said to be the first market for Inchcape where Inchcape and GWM have signed a distribution agreement.
Through this agreement, Inchcape will offer GWM superior distribution capabilities and this is the first market in which Inchcape will market a brand that primarily offers new energy vehicles.