Diksia.com - As a four-wheeler manufacturer, the company often exhibits internally modified vehicles at various events. This time, Wuling Motors is collaborating with the domestic modification and aftermarket industry in the OLX Autos IMX 2023 event.
Wuling is collaborating with National Modificator and Aftermarket Association (NMAA) and OLX Autos Indonesia Modification and Lifestyle Expo 2023 to support the rise of automotive industry, especially modification and aftermarket.
Dian Asmahani, Wuling Motors brand and marketing director, said his party sees the potential for the modification and aftermarket industries to play a role in the country’s electric vehicle trend.
“This event is a strategic hub for modifiers, car enthusiasts and aftermarket brands represented in modification exhibitions,” Dian said on Saturday (08/07/2023).
Wuling will also attend the “The Future of Creativity” event of OLX Autos Indonesia Modification and Lifestyle Expo (OLX Autos IMX 2023) to be held from September 29th to October 1st, 2023 at Jakarta Convention Center (JCC), Senayan, Jakarta. takes place.
“This creative collaboration is driven by Wuling’s spirit of innovation along with NMAA and IMX, which provide a platform for breakthroughs and creations for the younger generation and support various innovations and creativity of young Indonesians to expand the modification and aftermarket industry in Indonesia,” said dian
For this event, Wuling is preparing to present an interesting creative campaign in the form of interesting activations of Wuling with NMAA and IMX, so the upcoming top event Wuling Motors Indonesia will occupy the 20 x 10 meter D5 booth.
NMAA Founder and IMX Project Manager Andre Mulyadi said that the IMX has a young audience as a reboot of the modification and aftermarket industry and has a high attendance each year.
“IMX continues to provide creative platforms for local modifiers. It’s time for the Indonesian aftermarket modification industry to start working on creative projects based on electric cars. Mainly to open up prospects for the EV aftermarket industry in the future,” explained Andre.
